Originally published in Carroll Capital, the print publication of the Carroll School of Management at 艾可直播 College. .听
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The first time she ever went to Paris, Sarah Gargano 鈥�92 blew all her pocket money on a fabulous bathing suit from a tiny boutique. It was the teenager鈥檚 introduction to the difference great craftsmanship makes. This taste for the finer things in life stayed with her through seven years working听on Wall Street, stints in modeling and acting, and now representing iconic luxury brands like McLaren Automotive and French crystal maker Lalique.听
As founder and CEO of , her company offers public relations strategy, marketing, branding, promotion, education, and more for luxury brands on a global scale. 鈥淲hen I think about collaborations, I constantly go back to the DNA of the brand,鈥� she says. 鈥淲hat will be authentic? It has to make sense to be successful.鈥�
The mother of two teen daughters, Gargano finds herself thinking more and more about marketing luxury to the next generation. It can be a delicate balance to attract new customers while keeping current clients happy. There was a time when people would buy high-end products because of name recognition alone, she explains, 鈥渂ut this younger generation values community鈥攄o luxury brands have a sense of community that I can relate to?鈥� Gargano welcomes the challenge.
